How to Advertise?
Once your product image is developed and your marketing strategy is in place, present your product or service to your audience through advertising. Print, television, radio and the Internet are all venues that can communicate your brand to potential buyers. Social media is an inexpensive but powerful option; tools such as Twitter, Facebook and Google+ can help spread the word about what it is you have to offer. Because your marketing strategy has identified your target audience, you can now focus your advertising dollar on the specific types of media used by that audience to increase your likelihood of successfully acquiring new customers.